Since the shown, meme group that were found to be one particular natural were plus the individuals sharing unique content and you can means services (Roentgen dos = .83). Instance, “Also Damn Higher” uniquely works with political factors, and also in “Photographs throughout the day,” most instances provided both visual and you may tunes adjustments.
They screens around three degrees of quiddity concreteness, indicating that meme families having a highly obvious and you will tangible quiddity (an item otherwise a particular character) together with tended to do have more cohesive and unique content, contribution, and you will mode simple characteristics. The fresh extraordinary high many “Superstar Conflicts Man” exemplify that it relatives. The new consistent presence of one's unique sword from the most away from period considering this meme household members a real quiddity. However, meanwhile, certain times was much like one another within the the latest simple setting, involvement, and you can stuff attributes, speaing frankly about the new apparently unique factors off matches.
Within data, we working a giant-scale investigation to analyze the latest themes and structures underpinning Internet sites meme channels. The deviation area are a theoretic difference between a couple of forces you to definitely bind web sites memes with her: the quiddities of one's own loved ones and also the general services of your own wide meme culture. I strived not just to provide a detailed summary of these pushes, and also to explain how they is about each other, and the dwelling away from meme companies. This new results of this exploratory attempt sign up to the fresh new books with the internet sites memes in lot of theoretic and you will methodological domains, as summarized less than.
Distinguishing popular quiddity types: Our very own research found four style of quiddities – target, certain reputation, general character, step, and you can keywords. The reality that action are the most common is particularly revealing: In many cases, it showed brand new embodied nature regarding web sites memes, and therefore make into the performances of people that replicate someone else from the societal areas (Shifman, 2013 ). Imitating a hobby from inside the a person's individual method is primarily simple to perform while the style is not difficult to learn (Lewis, 2012 ). As a result, this may be the an inviting way to were your self to the the new memetic change.
Identifying the brand new mainstream (and you will periphery) of your own memetic fields: I defined this new traditional of meme society of the detailing more prominent posts, contribution, and you may form attributes of well-known web sites memes and their period. Supporting earlier qualitative findings (Milner, 2012 , 2013c), it was unearthed that white male young ones and you can teenagers have been an average professionals normally. Popular society, dining, and you may the fresh new media have been the most common information, when you are governmental content is actually much less common. Such results validate prior to conversations of your “whimsical” gist out of sites memes and their strong association to pop people (Knobel & Lankshear, 2007 ; Shifman, 2012 ).
The fresh new cohesiveness and uniqueness regarding meme parents: Because of the difference in quiddity and you may common features, the brand new cohesiveness away from an excellent meme loved ones regarding universal content, contribution, and you may function is not secured. Our very own conclusions signify though meme parents are generally natural, the degree of cohesiveness varies greatly ranging from family. A central function that people discovered to be synchronised with this variability is individuality, otherwise range regarding main-stream. The greater unique an effective meme relatives was, the more the newest resemblance from properties certainly one of the instances. It trying to find validates everything we tagged due to the fact individuality-cohesiveness pendulum: They demonstrates the fundamental tension ranging from communality and you may identity underpinning users' reasons is also manifested on sites of memes you to definitely they create.